Shireen
Jun 30, 2023

I think another key aspect is aligning on how the findings from the study should be used. Stakeholders often seem to think they should take the sample size and findings as absolute, when really, for qual research at least, it's indicative. A qual study is one data point that should be combined with other information to make a decision, and the scope of the decision also influences your study~

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Shireen
Shireen

Written by Shireen

Social scientist in User Research. Formerly in international affairs. Kind and curious.

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